I have determined that buying books is strictly for people who know what books they want to buy! I don't give a rip (whatever that means!) about who forwarded your book I just want to know what the book is about. Don't give me a bunch of hoop-la about how much impact this book made on you or your team, don't tell me how this is the best, most helpful book you have ever read, JUST TELL ME WHAT THE STUPID BOOK IS ABOUT!
I was at Barnes and Nobles with my wonderful wife. I decided I needed something new to read so I started browsing. I would see an interesting title (which rarely gives you any idea what the book is about) and I would turn it over to get, what I thought, the description of the books contents. Only to find a whole back cover filled with something like this:
"_____ ______ is a seasoned minister, writer, and bloger, she has the talent, she has the message"
"an instant classic, _______ ______ has used a disarmingly direct, totally honest approach to make something perfectly clear."
"I read ____ _____ for comfort and pleasure many years ago, and a glance into the books revives my old admiration."
and one more
"A must read. it is inspirational, it is practical, and it has the potential to revolutionize."
But none of them told me what the book is about. This burns my bubble. Just spill the beans people! If you want me to buy your book, tell me what is in the book!
Can you imagine if other stuff, like food, was sold this way? "Man, I don't have a clue what this is but a bunch of people on the back of the box sure like it!"
AND while I am complaining: if you can say it in 30 pages.......DON'T USE 200 PAGES TO SAY IT! My time is valuable, I don't read to relax, I read to learn. Reading is work for some of us so please point me to the "efficient book section" and I will buy a book and be on my way.
"this blog post was the most impacting thing I read all day" Claude F. Cannon
"never before has a post been so on track and meaningful, a must read." Joe D.K. Diddely
"this post is an all time truth, it changed the way I think" Dr. Move Ondown
"I've never read something so clear and powerful, this blog post changed my perspective on everything" -- Dr. Mr. Ay Thin Kiknowitall